The Tata Nano is a proposed city car — a small, affordable, rear-engined, four-passenger car aimed primarily at the Indian market — first presented by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008 at Pragati Maidan in New Delhi, India.[4]
Tata targets the vehicle as the least expensive production car in the world[5] — aiming for a starting price of 100,000 rupees or approximately $2300 US.[6][7]
Newsweek identifies the Nano as a part of a "new breed of 21st-century cars" that embody "a contrarian philosophy of smaller, lighter, cheaper" and portend a new era in inexpensive personal transportation — and potentially, "global gridlock" [8]. The Wall Street Journal confirms a global trend toward small cars, which includes the Nano.[9]
The prefix "Nano" derives from the Greek root 'nanos', meaning dwarf — as with nanometre. "Nano" also means "small" in Gujarati, the native language of the Tata family,[10] founders of the Tata Group.
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